Reports to: National Sales Manager | Department: Sales
► About Beacon Athletics
Beacon Athletics is an industry-leading, nationwide manufacturer and marketer of innovative sports field and practice products. Since 1948, we have built an outstanding reputation for providing our customers access to carefully selected, high performance products and authoritative educational tools. The company continues to be a high growth business driven by expanded catalog and digital marketing and investments in proactive sales initiatives.
► Our Benefits
Beacon Athletics offers a market competitive base salary, a generous bonus plan, employer sponsored insurance plan, 401k, PTO and company holidays. Added benefits include a casual dress code, summer flex hours, a pet friendly office and an environment to grow personally and professionally.
► About You
- Outbound sales or call-center experience is preferred.
- Knowledge of new construction and project sales is preferred.
- Self-driven with a strong sense of urgency and a proactive approach to problem-solving.
- Strong written and verbal communication skills.
- Ability to approach every call and campaign with resilience and positive energy.
- Honesty, integrity, and responsiveness to both customers and team members.
- Highly organized and process driven.
- Alignment: Commitment to Beacon’s Core Values – Take Care of the Customer, Be Yourself, Be Brave, Be a Single Team, Push Beyond What is Expected, Create Fields for Champions.
► Position Overview
The business Development Representative is instrumental in generating leads for Beacons National Sales Group (selling new construction/renovation, custom and installed products), as well as for the Direct Sales Group (selling standard products). This position will implement and manage outreach activities designed to uncover and qualify new business opportunities. This role involves coordinating outreach campaigns, engaging with prospects through emails and calls, and introducing Beacon Athletics’ products and services. To uncover and support new construction and renovation opportunities the BDR will conduct outreach to architects, contractors, athletic departments (K-12 and collegiate), and private facility owner/operators.
To support the Direct Sales Group the BDR will coordinate with marketing and support lead-generation campaigns, overseeing follow-up and handing off warm leads. This position requires a highly organized individual with consistent positive energy and exceptional attention to detail. The successful candidate will be driven to effectively generate and vet a high volume of leads, ensuring they are qualified and handed off to the appropriate sales representatives.
► Here’s what a day in the life looks like …
- Lead Generation and Qualification:
- Execute outreach campaigns to uncover new business opportunities.
- Conduct targeted outreach via email and phone calls to introduce Beacon Athletics’ products and services.
- Research, identify and connect with potential opportunities using resources such as google alerts and trade organizations.
- Engage with prospects to qualify their interest and needs, ensuring they align with Beacon Athletics’ offerings (this requires a basic level understanding of Beacon products and services).
- Coordinate appointment setting with the appropriate Beacon representative. This will include appointments such as Lunch-n-Learn introductions, site visits, and project discovery meetings.
- Coordinate with 6-Sense technology and follow up on and qualify leads.
- Vet and prioritize opportunities based on predefined criteria, and transition qualified leads to the appropriate sales representatives.
- Campaign Optimization:
- Monitor the effectiveness of outreach campaigns and adjust strategies with other team members as needed to improve results.
- Utilize CRM tools to track outreach activities, lead interactions, and campaign performance.
- Coordination and Collaboration:
- Collaborate with the sales team to align outreach efforts with overall sales goals and strategies.
- Coordinate with marketing to ensure consistent messaging and leverage marketing technology effectively in outreach efforts.
► Our Commitment
Beacon Athletics strives to create a welcoming and inclusive work environment for all. We support a diverse customer base and believe in always doing good in our community. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, or any other protected characteristics as outlined by federal, state, or local laws.
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(Last revision: 08/19/24)
